
RICOH GR IV HDF Premium Compact Camera, 25.7MP APS-C Size CMOS Sensor, in-Body SR
$1,696.99Verified
No. 1 in Medium & Large Format Film Cameras
On November 14, 2026 the middle price at Amazon is $199.99; by type, $49.99 for budget & kids digital cameras, $99.99 for trail cameras and $114.97 for instant cameras. Half of the 463 cameras we can price sit between $79.50 and $798.50.
577 listed offers · page 1

$1,696.99Verified
No. 1 in Medium & Large Format Film Cameras


$799.99Verified
No. 71 in Sports & Action Video Cameras

$1,598.00Verified
Typical price $1,749.00

$6,046.58Verified


$1,729.00Verified
No. 52 in Digital Point & Shoot Cameras


$439.99Verified
No. 17 in Sports & Action Video Cameras

$648.00Verified
No. 16 in Camcorder Bundles

$1,697.99Verified
List Price $1,799.99
No. 72 in Mirrorless Cameras

$1,797.99Verified
List Price $2,199.99
No. 67 in Mirrorless Cameras

$779.00Verified

$1,999.99Verified
List Price $2,399.99
No. 74 in Mirrorless Cameras

$464.99Verified
No. 6 in Camcorder Bundles

$3,998.00Verified
Typical price $4,298.00

$599.99Verified
No. 30 in Camcorders


$1,998.00Verified
No. 59 in Mirrorless Cameras

$3,599.00Verified
No. 90 in Mirrorless Cameras

$3,998.00Verified
List Price $4,299.99

$579.99Verified
List Price $649.99
No. 8 in Underwater Photography Cameras

$799.99Verified
No. 28 in Sports & Action Video Cameras

Listed in the order we added them. Want them ordered by what sells instead? Most bought cameras.
Black Friday is Friday, November 27, 2026. Amazon’s Black Friday deals run November 19–30, through Cyber Monday, from 12:01 a.m. PT (3:01 a.m. ET) on November 19. To tell a real deal, compare the price with Amazon’s Typical price, or with the price history Amazon shows on eligible listings, not with the List Price (how to check).
Most bought: Dylanto Kids Camera Instant Print $35.99 (as of Nov 13, 11:43 AM UTC), KODAK PIXPRO FZ55 16MP Digital Camera $139.99 (as of Nov 13, 8:41 PM UTC) and ESOXOFFORE Instant Print Camera $33.98 (as of Nov 13, 2:48 PM UTC). Cheapest today: WOSPORTS Mini Trail Camera 30MP $22.99 (as of Nov 13, 8:45 PM UTC).
Camera makers set US prices themselves. Canon, Sony, Nikon and Fujifilm run instant-savings periods, and authorised retailers drop to the same price on the same day, so a camera deal at one store is usually the brand’s promotion everywhere. A body and the same body with a kit lens are separate listings with separate histories — check which one a price belongs to before comparing. Action cameras follow the product calendar instead: GoPro has announced its new HERO in September in most recent years, and the outgoing model drops then.
Half of the 463 cameras we can price today sit between $79.50 and $798.50, with the middle one at $199.99. The cheapest today is $22.99 and the dearest $6,046.58. The average is $599.00, pulled above the middle by the dearest few.
WOSPORTS Mini Trail Camera 30MP at $22.99 (as of Nov 13, 8:45 PM UTC), the cheapest of the 463 we can price today. Of the ten Amazon sells most, the cheapest is ESOXOFFORE Instant Print Camera at $33.98 (as of Nov 13, 2:48 PM UTC).
| Price | Most bought at that price |
|---|---|
| $22.99– | Dylanto Kids Camera Instant Print $35.99 (as of Nov 13, 11:43 AM UTC), ESOXOFFORE Instant Print Camera $33.98 (as of Nov 13, 2:48 PM UTC) and Camkory Digital Camera FHD 1080P $39.99 (as of Nov 13, 8:41 PM UTC) |
| $79.99– | KODAK PIXPRO FZ55 16MP Digital Camera $139.99 (as of Nov 13, 8:41 PM UTC), KODAK PIXPRO FZ45 16MP Digital Camera $109.99 (as of Nov 13, 5:43 PM UTC) and Moultrie Edge 3 Cellular Trail Camera $99.00 (as of Nov 13, 11:45 AM UTC) |
| $204.99– | DJI Osmo Pocket 3 Creator Combo $549.00 (as of Nov 13, 8:45 PM UTC), Canon EOS R100 Mirrorless Camera $569.99 (as of Nov 13, 11:51 PM UTC) and GoPro HERO12 Black $292.00 (as of Nov 13, 11:43 PM UTC) |
| $799.00– | Canon EOS R6 Mark II Mirrorless Camera $1,639.00 (as of Nov 13, 11:41 AM UTC), Canon PowerShot SX740 HS Digital Camera $899.99 (as of Nov 13, 11:48 PM UTC) and Canon EOS R50 Mirrorless Camera $829.99 (as of Nov 13, 5:50 PM UTC) |
Measured across the 463 products in this category we could price in the last few hours: one price per product, the cheapest live offer, new condition only. Not list prices.
“A camera” on Amazon is a trail camera, an Instax, a GoPro or a mirrorless body, and the price follows which one you mean. The type and brand tables on this page are today’s Amazon prices for every new camera we list.
Trail cameras strap to a tree and photograph whatever moves past. Instant cameras print the photo on the spot. Action and 360 cameras survive water and knocks. Compact cameras put a zoom or a fixed lens in a pocket, from the budget no-name models to Fujifilm’s X100 and Sony’s RX100. Mirrorless cameras take interchangeable lenses and sit at the top. Compare within one kind.
A mirrorless camera’s price follows its sensor and what comes in the box. APS-C bodies such as Sony’s a6000 series, Canon’s EOS R50 and R10 and Fujifilm’s X-S and X-T models cost less than full-frame ones such as Sony’s a7 series, Canon’s EOS R8 and Nikon’s Z5. A kit with a lens costs more than the body alone, and a bundle with cards and bags more again, so check what a listing includes before comparing two prices.
Lenses fit one maker’s mount: Sony E, Canon RF, Nikon Z and Fujifilm X lenses do not swap between brands without an adapter, so the first body decides which lenses you will buy.
An Instax or a Polaroid camera is cheap to buy, and every photo uses a sheet of film. Instax Mini film costs less per shot than Polaroid’s I-Type or Go film, and each film fits only its own system, so price a year of film along with the camera.
GoPro, DJI’s Osmo Action and Insta360 lead the action shelf. A 360 camera, such as Insta360’s X series or DJI’s Osmo 360, records every direction at once and lets you choose the framing afterwards. The cheapest action cameras share the shape but not the sensor or the stabilization.
| Type | Middle price | Cheapest | Priced |
|---|---|---|---|
| Budget & kids digital cameras | $49.99 | $25.99 | 32 |
| Trail cameras | $99.99 | $22.99 | 68 |
| Instant cameras | $114.97 | $31.98 | 50 |
| Action & 360 cameras | $202.49 | $29.99 | 110 |
| Compact cameras | $483.49 | $34.99 | 52 |
| Camcorders | $973.50 | $32.98 | 14 |
| Mirrorless cameras | $1,498.00 | $499.00 | 101 |