When do Black Friday deals on fitness equipment start?
Black Friday is Friday, November 27, 2026. Amazon’s Black Friday deals run November 19–30, through Cyber Monday, from 12:01 a.m. PT (3:01 a.m. ET) on November 19. To tell a real deal, compare the price with Amazon’s Typical price, or with the price history Amazon shows on eligible listings, not with the List Price (how to check).
January is the worst month to buy fitness equipment and the spring is the best — demand sets these prices far more than any product cycle does. Weights are the one category where the sticker price is almost meaningless: plates and dumbbells are priced per pound, sold in singles and pairs that the listing titles confuse, and the shipping weight means a “sale” often just moves the cost into delivery. Every listing here carries the per-unit price where the pack is known. Treadmills and bikes from the big two brands run a permanent sale price; against the floor we have kept, the honest cuts are visible and the routine ones are not.
Fitness: the prices we see today
Half of the 668 items in Fitness we can price today sit between $39.99 and $149.99, with the middle one at $79.56. The cheapest today is $7.98 and the dearest $1,799.99. The average is $130.99, pulled above the middle by the dearest few.
CAP: middle $76.00, from $18.99· 33 priced
MERACH: middle $232.99, from $29.99· 30 priced
Sunny Health & Fitness: middle $159.99, from $36.99· 26 priced
MARCY: middle $79.99, from $16.74· 15 priced
WELLFIT: middle $299.99, from $139.99· 15 priced
Amazon Basics: middle $42.29, from $15.74· 13 priced
The same 668 items in Fitness, cheapest quarter first, each with the ones Amazon sells most at that price.
Measured across the 668 products in this category we could price in the last few hours: one price per product, the cheapest live offer, new condition only. Not list prices.
