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Amazon Black Friday 2026: Nov 19–30

Amazon’s Black Friday Week and Cyber Monday deals run November 19–30, 2026, from 12:01 a.m. PT (3:01 a.m. ET) on Thursday the 19th, dates Amazon announced on November 9. Black Friday itself falls on Friday, November 27, the day after the fourth Thursday in November, which is the rule that fixes it every year.

14 days away

The week a comparison price matters most

Black Friday is the one week of the year when almost every price on a product page carries a comparison number beside it, and the one week when those numbers are least worth trusting. A price raised in October and cut in November is still a discount on paper.

The check is the same as any other week and takes the same thirty seconds, on Amazon’s own page: on eligible listings a price history link beside the price shows up to 365 days, and a Typical price, where Amazon prints one, is the median customers paid there over 90 days, promotions left out. Compare today with those, not with a List Price, which only has to have been paid or asked somewhere in the past 90 days.

What actually happens to prices

Retailers publish a small number of genuinely deep prices and a large number of ordinary ones under the same banner. Both look identical on a product page: a badge, a crossed-out number, a countdown.

The prices that fall hardest tend to be last-generation models a retailer wants cleared before the new one lands, and own-brand goods where the margin is theirs to give. Current-generation flagship items usually move a few percent and no more.

Last year that split was measured. WalletHub found that 36% of the items on sale for Black Friday 2025 cost no less than they had between October 27 and November 17, and that the rest were about 24% off on average (CNBC, November 26, 2025).

Amazon’s Black Friday sale, 2019–2025

The dates Amazon ran it on, which is the whole of what can be said about next year without inventing something.

Amazon’s Black Friday sale, 2019–2025
YearDatesLength
2025November 20–December 112 days
2024November 21–December 212 days
2023November 17–2711 days
2022November 24–285 days
2021November 25–295 days
2020November 20–3011 days
2019November 22–December 211 days

Before you buy: Amazon List Price vs your price: is it real?.

Amazon deals running now

Deals Amazon is running today on the kinds Black Friday is known for, best sellers first by Amazon’s sales rank. Each card shows the price and discount as Amazon gave them, and when we read them; a Lightning Deal can sell out before its end time.

All deals by kind: TV · Laptop · Headphones · Air fryer · Robot vacuum · Tablet · Monitor · Espresso machine · Stand mixer · Soundbar · Vacuum · LEGO

Questions people ask

When is Black Friday 2026?
Friday, November 27, 2026. It is always the day after the fourth Thursday of November, so 2027 falls on November 26.
When does Amazon’s Black Friday sale start in 2026?
Thursday, November 19, at 12:01 a.m. PT (3:01 a.m. ET). Amazon announced on November 9 that its Black Friday Week and Cyber Monday deals run November 19–30, opening on the Thursday a week before Thanksgiving as in 2024 and 2025. On Black Friday and Cyber Monday its Today’s Big Deals drop twice, at midnight and 8 a.m. PT (3 a.m. and 11 a.m. ET).
Is Black Friday cheaper than Prime Big Deal Days?
Not across the board: some items are cheaper in October, some in November, and many cost about the same at both. For any one item the test is its Prime Big Deal Days price. A Black Friday price that does not beat it is not the better deal, whatever the badge says.
Are Black Friday deals real?
Not all of them. WalletHub found that 36% of the items on sale for Black Friday 2025 cost no less than they had between October 27 and November 17, while the rest were about 24% off on average. The check for any one item is the price the same retailer charged for it in the weeks before, not the crossed-out number beside the deal.
Are Black Friday prices really the lowest of the year?
For some items yes, for many no. The reliable way to tell them apart is to look at what the same retailer charged for the same item over the preceding months: a price that matches October is not a Black Friday price whatever the badge says.

Buying gifts in the sale and not sure what to get? Gift ideas by person and budget, on HaulPlay. Amazon's 2026 Kids Gift Book, the toy catalog, came out October 5: what is in it and its toys at today's prices. Amazon gifts under $25, at today's prices.