Prime Big Deal Days 2026: October 6–7
Prime Big Deal Days 2026 runs Tuesday, October 6, and Wednesday, October 7, from 12:01 a.m. PT (3:01 a.m. ET) on the 6th, dates Amazon announced on September 15. The October sale has run for two days every year since 2022: October 11–12, 2022, October 10–11, 2023, October 8–9, 2024 and October 7–8, 2025.
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Members only
The prices are for Prime members. A saving smaller than what the membership costs you is not a saving, and that sum can be done before the day.
Questions people ask
- When is Prime Big Deal Days 2026?
- Tuesday, October 6, and Wednesday, October 7, 2026, for 48 hours from 12:01 a.m. PT (3:01 a.m. ET) on the 6th, as Amazon announced on September 15. The four October sales before it ran October 11–12, 2022 (then called the Prime Early Access Sale), October 10–11, 2023, October 8–9, 2024 and October 7–8, 2025.
- Do you need Prime for Prime Big Deal Days?
- Yes: its deal prices are for Prime members. Prime is $14.99 a month or $139 a year, Prime for Young Adults $7.49 a month, and new members can start with a free trial; a monthly plan can be cancelled once the sale is over.
- How long does Prime Big Deal Days last?
- Two days: 48 hours from 12:01 a.m. PT on Tuesday, October 6, 2026 through Wednesday, October 7. Every October sale since 2022 has run for two days. A Lightning Deal inside it can end sooner, when its allotted units sell out.
- Is Prime Big Deal Days the same as Prime Day?
- No. Prime Day is Amazon’s main members-only sale, held in June in 2026 (June 23–26). Prime Big Deal Days is the second, two-day one Amazon has run each October since 2022.
- How do I tell a real Prime Big Deal Days discount from a fake one?
- Compare the sale price with what the same item cost at the same retailer in the weeks before, not with the crossed-out price beside it. A price raised in September and cut in October is still marked as a discount. This page lists the items whose price rose in the past month and what they cost before the rise.