Prime Day
Amazon has not announced a date for the next Prime Day. It has landed in July in every year since 2015 except 2020, and Amazon typically confirms the date about two weeks ahead.
Not announced. We will put the date here when Amazon publishes it, and not before.
Why there is no date on this page
Prime Day has no calendar rule behind it. It is an Amazon marketing date, set by Amazon, announced by Amazon, and moved when it suits them — so any site printing a specific future date is guessing, whatever the confidence of the sentence around it.
What is safe to say is the pattern: a two-day event, usually mid-July, with a second autumn event in recent years, and roughly two weeks of notice.
The part worth preparing
The prices worth taking on the day are decided before it: know the item, and know what it normally costs. A price history collected in advance turns a two-day scramble into a yes or no.
The event is Prime-only, so the practical decision is often the membership rather than the item. That is arithmetic you can do now — a saving smaller than the membership is not a saving.
Prices already at their lowest recorded level
Not Prime Day prices — these are today’s. They are here because the useful question before any sale is what the item already costs, and each of these is at or below every price we have recorded for it at that retailer.
Le Creuset Enameled Cast Iron Round Dutch Oven, 5.5 qt., Flame
$282.67
3/10 checksAmazon claims $454.95. We have never seen it above $284.77.
Questions people ask
- When is the next Prime Day?
- Amazon has not announced it. Every Prime Day since 2015 apart from 2020 has fallen in July, and Amazon usually confirms the exact dates around two weeks in advance.
- Do Prime Day prices beat Black Friday?
- It depends entirely on the item, and the only way to answer it for a specific product is to compare both against that product’s own price record. Amazon devices are the one consistent exception — they usually reach their yearly low on Prime Day.